Through our entertainment media, partnerships and sponsored content are becoming omnipresent. From this observation, "Reif" is a fictional story about the reification of a digital influencer.

With different media created with computer generated images, we visualize the change of identity of this character who allocates areas of her body as advertising space, generating her metamorphosis from human to object.

To realize the content for "Reif", a process of digital production was set up adjusting to the standards of the creation of an avatar which affiliates this fiction with a current technical reality.